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JUMPCUT CREATIVE
ZGF COLLABORATION
JumpCut is a leading digital ad agency impacting the field with their unpredictable and cutting-edge content. It's a young startup company with some of the most creative designers in Los Angeles. Their cutting-edge way of how a business works and how their office functions is a shifting from the norm by layering raw film with unique visual effects where every department comes together to create the big picture of content that is developed of clients.
The conceptual direction was inspired from George Méliès invention of a jumpcut technique in film production. It's function is created by sequential shots of the same subjects taken from different positions with slight variability. Within the space, a spatial identity is developed visually by discontinuity, exposure, and compression through emphasis and jarring reactions. The implemented user experience is a manipulation of the human perception to create a sense of unpredictability that emphasizes the surprising content of JumpCut.