JUMPCUT CREATIVE

ZGF COLLABORATION

JumpCut is a leading digital ad agency impacting the field with their unpredictable and cutting-edge content. It's a young startup company with some of the most creative designers in Los Angeles. Their cutting-edge way of how a business works and how their office functions is a shifting from the norm by layering raw film with unique visual effects where every department comes together to create the big picture of content that is developed of clients. 

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The conceptual direction was inspired from George Méliès invention of a jumpcut  technique in film production. It's function is created by sequential shots of the same subjects taken from different positions with slight variability. Within the space, a spatial identity is developed visually by discontinuity, exposure, and compression through emphasis and jarring reactions. The implemented user experience is a manipulation of the human perception to create a sense of unpredictability that emphasizes the surprising content of JumpCut.